Expert marketing consulting serving California’s Central Coast and beyond.

With a focus in social media, digital marketing, celebrity/influencer strategy, PR, and events, OMG provides big agency expertise without the big agency cost. We work with clients in the food, wine, and lifestyle space as well as the nonprofit sector. 

Founder Olivia (Melikhov) Lutz is an award-winning marketer with nearly two decades of experience leveraging social media, digital marketing, events, PR, advertising, and celebrity partnerships to elevate reputation, market share, fundraising, and sales for brands and nonprofits of all sizes.

Areas of Expertise

    • Content strategy

    • Audience growth strategy

    • Content creation

    • Off-channel social media strategy (Facebook groups, etc.)

    • Trainings on various aspects of social media

    • Paid social to drive objectives like awareness, engagement, conversion, leads, sales, and fundraising.

    • Google Adwords

    • Other digital ad opps like Nextdoor

    • Trainings and workshops on paid social

    • Cost-efficient influencer and celebrity engagement strategy

    • Influencer and celebrity list building

    • Influencer and celebrity connections/outreach

    • Influencer strategy training

    • Media outreach strategy

    • Media list building

    • Media relations

    • Event planning

    • Mutually beneficial cause partnership strategy for brands and nonprofits

“Olivia has a remarkable talent for weaving diverse goals, viewpoints, and priorities into vibrant, engaging campaigns that not only capture attention but also deeply resonate with audiences. Her creativity transforms ideas into newsworthy activations that inspire action. Olivia’s unique ability to connect with any demographic made her a powerful advocate for our cause and brand. Her innovative concepts have inspired numerous marketing campaigns and brand partnerships, resulting in millions of dollars raised for animals in need.”

Rebecca Frommer
Senior Director of Cause Marketing Partnerships, ASPCA

“I would give Olivia my highest recommendation. We first met working together at Hunter PR on the Diageo and Gallo accounts. She’s had an incredible career and I consistently refer to her for advice as she is a gifted marketer and social media practitioner. She’s also one of the kindest people I’ve ever met and I know she would bring wonderful smarts and new media savvy to any wine brand or nonprofit.”

Jacki Strum
President and Publisher, Wine Enthusiast

What People Are Saying

“Olivia, this is phenomenal work! Great job as always, you have helped build up our agency’s social media capabilities on so many fronts.”

Jason Winocour
Partner, Hunter PR

Contact

Interested in collaborating? Please fill out some info and we will be in touch shortly. Can’t wait to hear from you!